7 Smart Ways To Increase Customer Feedback
Customer feedback is powerful and transformative. If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering, explains Jeff Bezos. ¹ And if you’re looking for ways to improve your business, you should definitely be focusing on generating as much customer feedback as possible. However, getting customer feedback can be a challenge. That’s why we’ve put together this list of 7 smart ways to increase your chances of obtaining valuable customer feedback. Implementing these strategies will help you gather more honest feedback and improve your business! So grab a coffee, and let’s get started!
1: Share Existing Customer Feedback Online
First, let’s talk about the power of demonstration. By sharing existing customer feedback on your website or via social media posts, you can actively encourage potential customers to leave their own reviews. It also shows that you value customer input and are actively using it to improve your business. Just make sure that the feedback you share is mostly positive, as sharing negative comments could turn potential customers away.
You can also share customer feedback on review websites, social media platforms, and on your blog to encourage more reviews. And you don’t necessarily need to stick to a simple image and text social media post, either. Be creative when it comes to sharing customer feedback by creating videos, infographics, and more engaging content. This will help to attract more customers to leave reviews and give your company the upper hand when it comes to making improvements for the future.
2: Show Gratitude By Responding To Customer Feedback
93% of consumers say online reviews have impacted their purchasing decisions, according to recent data. This is why gathering customer feedback, testimonials and reviews can help elevate your brand and business. ² And one of the most effective ways of increasing customer feedback is by thanking those who provide you with this data.
Showing gratitude to your customers not only acknowledges their feedback but also encourages them to leave more in the future. Thank them for taking the time to provide their input, and let them know how you plan on using it to improve your business. If they left a negative review, never respond in a defensive way but instead thank them for bringing the negative experience to your attention and apologize for any inconvenience they may have experienced. Showing that you care about both positive and negative experiences is one of the most significant ways of increasing honest and genuine feedback.
3: Send Out Automated Customer Satisfaction Surveys
One easy way to gather customer feedback is through automated customer satisfaction surveys. These can be sent out via email or text message after a customer makes a purchase or uses your service. Make sure to keep the surveys short and to the point, as longer ones may deter customers from completing them.
You can also offer an incentive, such as a discount or entry into a giveaway, to encourage more customers to complete the survey. Alternatively, make it crystal clear that the feedback will be completely anonymous, which can convince those who are shy about criticizing your business to be open about their thoughts and recommendations for improvements.
4: Use A Customer Feedback Tool
In addition to surveys, using a customer feedback tool can make it even easier to gather customer input. This could be something as simple as a comment or suggestion box at your physical location or an online platform for customers to leave reviews and ratings. This can also give you access to real-time customer feedback, allowing you to quickly address any issues that may arise.
Be Better is a user-centric customer feedback app that allows you to easily gather customer feedback and track your progress over time. By making the process of submitting customer feedback simple and straightforward, Be Better helps businesses to collect reviews as well as manage customer feedback in one central location.
5: Offer An Incentive To Leave Reviews
As we briefly mentioned above, offering some sort of incentives, such as a gift card, discount code, or entry into a giveaway, can encourage customers to leave more reviews about the products and services you offer and your overall level of customer service. This can also help increase the likelihood of getting positive reviews, as customers are more likely to leave them if they’re being rewarded for doing so. Just make sure that any incentives comply with review website guidelines and do not encourage fake or biased reviews.
6: Allow Users To Provide Anonymous Feedback
Some customers may not feel comfortable leaving their name or contact information when providing feedback, and that’s okay! Since a lot of businesses use feedback to support social media marketing, not everyone wishes to provide their input. But by, allowing for 100% anonymous feedback can encourage these customers to leave their thoughts and ideas without feeling pressured or that there will be any repercussions. It also ensures that the feedback you receive is honest and unbiased. Although do remember to have a system in place to follow up on any issues or concerns raised by anonymous commenters
7: Make It Clear Why You Value Customer Feedback
Make sure that your customers know how important their feedback is to you and your business. This can be done by prominently displaying customer review websites, mentioning it in your marketing materials, or even just having an open-door policy for anyone who wants to talk about their experience with your company. Showing that you value customer input not only encourages them to leave more feedback but also improves the overall customer experience. They’ll feel heard and valued, leading to increased customer loyalty.
But you can also take this a step further by outlining why you rely on customer feedback. Discuss openly online why you want to improve customer satisfaction as a company. Talk about your goals as a business and what you are trying to achieve. If you are introducing or trialing a new product or service, make this clear with your customers when it comes to asking for their input. When people understand that your business is trying to innovate and introduce new things, they will be far more willing to help you! Once you make improvements based on customer satisfaction surveys or by gathering insight via customer review software, let them know about it. This is your chance to give your customers a voice so make it count! ³
By implementing these strategies, you can increase the amount and quality of customer feedback you receive. This can help your business make improvements and ultimately thrive in today’s competitive market. So start showing your customers some appreciation and gather their valuable input today! Be Better, a smart and intuitive customer feedback tool can help make it even easier. Check out our website for more information on how our customer feedback tool can improve your business.